Rimowa
Flying suitcases
Overview
Rimowa wanted to launch their iconic aluminium collection in a way that matched the brand's premium feel. We produced a suspended inflatable installation - multiple oversized suitcases floating in formation beneath the glass ceiling of a high-traffic luxury atrium. The result felt more like art than advertising.
Client:
Rimowa
Location:
Toronto, Canada
The Challenge
Rimowa's aluminium suitcase is instantly recognisable, but in a luxury retail environment, every brand is competing for the same attention. The activation needed to feel elevated, not just big.
The Solution
We produced a cluster of inflatable Rimowa suitcases in polished silver, suspended from the atrium ceiling in a floating formation.
The Result
The atrium became a little harder to walk through without looking up, and admiring what Rimowa can do with aluminium.
